Coffee drinkers are a particular bunch when it comes to coloring their sacred drink. Yet, non-dairy creamer options often fall short in replicating the bovine original. NotCo employed AI to find the first plant-based creamer you might mistake for cow’s milk. Coffee drinkers everywhere are taking the ‘H’ out of ‘Hmmm’ with NotMilk Barista.
Copywriter - Peter Kieliszewski
If you have photos on your phone and want to print them into high-quality photo books, calendars, cards or canvases, Motif Photos is the app for you.
Details about photo moments and memories tend to get fuzzier and fuzzier as time passes. Great photos have a habit of getting lost in the scroll.
Did we try to convince you to professionally print your favorite photos with Motif? Every chance we could. 😉
If it came from Motif, there’s a good chance I wrote it.
See more of my writing at the Motif website and the Motif blog
TAG: Photos are back in season.
Copywriter - Pete Kieliszewski
Designer - Steven Chu
Not only does the largest brewery in the world make beer, Anheuser-Busch also cares. This digital campaign shows A-B’s efforts to reduce waste, their dedication to veterans, its economic impact on the community and responsible drinking campaigns.
Copywriter - Pete Kieliszewski
Do you sometimes get the feeling your things mysteriously grow legs and walk away? It's a plausible theory because your keys are always right where you left them.
TAG: It won't get far.
Copywriter / Art Director - Pete Kieliszewski
Most don't give themselves the credit they're due in the kitchen considering all the other feats they accomplish.
TAG - If you can read, you can cook.
Copywriter / Art Director - Pete Kieliszewski
You’re thinking about doing a Tough Mudder, the toughest event on the planet. Extreme as hell and dangerous too. How dangerous? Let our campaign gently remind you that you might finish. You might not.
TAG - You might die.
Still thinking about ruining some essential organs? Not to mention a a good pair of shoes? Once registered, contestants receive the Tough Mudder Farewell Kit. It's a helpful guide that lets participants get their affairs in order before their Mudder.
The kit includes:
• My Will – the easy way to bequeath your possessions via social media.
• My Last Meal – the Tough Mudder – Seamless service for arranging final meals.
• My Guts – an organ donor sign-up program in case there's anything salvageable left. Washed thoroughly of course.
Race signage was created to support the connection with the Organ Donor Registry.
Copywriter / Art Director - Pete Kieliszewski
Co-Copywriter - Dion Warrick
Who needs a formal holiday to make a visit to your neighborhood Partyland store? There are plenty of other moments in life that could easily be made better with a simple piece of rubber, string and some helium. Here are just a few.
TAG: Let's get it started.
Copywriter / Art Director - Pete Kieliszewski
Fandango makes it easy to find and buy tickets to the movies, where, for a couple of hours, you live vicariously through characters on-screen. Our campaign takes you back to some of the more personal moments Fandango made possible.
TAG - Movies. Showtimes. Memories.
And to make buying tickets even easier, we created Stalkerazzi — the service that follows your favorite movie stars for you. Let's say you love Scarlett Johansson. Simply snap a pic to add her to your "likes." This tells Stalkerazzi to "follow" her without any of those nasty restraining orders.
Copywriter / Art Director - Pete Kieliszewski
Co-Copywriter - Dion Warrick
We've all spent our own or employer's hard earned cash to go somewhere on vacation or some conference to advance our careers. Far too often we fall victim to one too many cocktails. Instead of relaxing or conferencing, the next day we find ourselves fearing the light of day completely hung over. This campaign was created to speak specifically to ZICO's answer to the hangover. If you've never tried one, you might avoid the latter altogether.
Tagline - To the end of hangovers.
Copywriter / Art Director - Pete Kieliszewski
It’s amazing what you’re capable of remembering from years and years ago. So why is remembering some of the simplest things so difficult?
Tagline - Easy things are hard to remember.
Copywriter / Art Director - Pete Kieliszewski
How do you tell consumers your product is really high end? Change the delivery vehicle.
TAGLINE - Extremely Nice Paint & Paper.
Copywriter / Art Director - Pete Kieliszewski
